Weihai Guangwei Group Co., Ltd. is an important member of the world fishing tackle industry and a carbon fiber and composite material production base in China. Since its establishment in 1987, the company has applied for the registration of more than 200 trademarks and has been using them today. The “GW” trademark began to be used on fishing rod products as early as 1989. Along with the company’s development, after the registration of the new “GW” trademark in 1996, Guangwei fishing tackles have been recognized by consumers at home and abroad for its reliable quality and good reputation. Guangwei products have become well-known fishing gear brands at home and abroad.
Guangwei Group has been focusing on the brand name effect of products since its establishment. Guangwei Group won many honors early in the 1990s. For example, in March 1995, it was awarded the title of “Chinese Patent Star Enterprise” by Shandong Provincial Science and Technology Commission and Shandong Provincial Patent Administration; in 1996, it won the title of “China Fishing Expo Famous Enterprise and Famous Brand Fishing Rod”. In August 1998, its carbon composite products won the “Torch Program Outstanding Contribution Award” and Model Innovation Enterprise in Shandong Province; in 2001, it was named “2001 China International Agricultural Expo Famous Brand Product”; in July 2003, the icons registered on fishing rods and fishing reels were awarded “Shandong Famous Brand” by Shandong Administration for Industry and Commerce; and in July 2005, Guangwei brand fishing tackle was rated as Shandong Famous Brand Products.
Since then, all leaders of Guangwei Company have actively led all scientific and technical personnel and employees to learn advanced science and technology and promote advanced awareness of scientific and technological innovation. They have continuously strengthened the awareness of “Guangwei” is the leader in domestic fishing gear industry and enhanced the reputation of the Guangwei trademark in China. In November 2004, Guangwei was honored as “Famous Brand of Fishing Tackle Industry in 2004” by the Chinese Association of Culture, Education and Sporting Goods; in October 2006, it was awarded the title of “Top 10 Brands of Chinese Stylistic Goods”; in October 2006, Guangwei fishing tackles were named as Shandong Famous Brand Products, and Shandong Brand-name Export Products; in May 2009, trademark “GW” was identified as China’s well-known trademark, and for many years after 2011, Guangwei has been rated as “Top Ten Enterprises in China's Light Industry Sports Industry” by the China Light Industry Association.
With the trust, help and support of friends from all walks of life, Guangwei “GW” trademark won the first “China Famous Brand” award in the Chinese fishing tackle industry in 2009, which not only highlighted the leading position of Guangwei Group in the Chinese fishing gear industry, but also affirmed the popularity and credibility of “GW” products in the Chinese fishing tackle market.
The world today is a world of brands and the brand is an important weight and important intangible assets to enhance the core competitiveness. Guangwei Group takes “thriving the enterprise with brand and technology” as its development strategy, adopts internationally advanced management mode and production technology, continuously increases efforts in new product development, and focuses on independent intellectual property protection. So far, the Group has applied for a total of 131 patents, of which 28 are invention patents, and has developed more than 600 series and more than 16,000 specifications of fishing rods, as well as 30 series and 65 specifications of fishing reels. Around 80% of the products are sold to more than 60 countries and regions in Europe, America, Southeast Asia, Australia, and Africa, achieving an annual export value of 70 million US dollars. Guangwei has become a well-known fishing tackle enterprise.
In view of the huge influence of the brand on products and the protection of our own intellectual property rights, in recent years, we have invested several million yuan in publicity each year, and have achieved effective returns. With a strong market appealing, the “GW” brand has no doubt to become the aircraft carrier in the world fishing industry. What’s more, our products have excellent quality that can compete with that of Japan and South Korea, which boast the world’s highest precision fishing tackle’s production capacity. Quality is the fundamental guarantee for why Guangwei fishing gear could quickly become famous in the domestic and overseas market. In addition, we have established a good service organization.
Ultimately, the brand will go global. Well-known is relative to the world. As the first branded company in the fishing tackle industry in China, our company will shift from a low-cost expansion model to a highly-advanced technology growth model, further combine the development of patented technology with the enhancement of the value of trademarks, go out of China and eye on the whole world relying on excellent product quality, professional marketing system and efficient after-sales service, continue improving the market competitiveness of “GW” brand, drive leap forward by brand, promote harmony with brand, and have the brand “GW” famous around China and even all over the world!